Corporate freelance writing
Website copy, feature stories and brand narratives written in your voice.
I write words that move and stories that matter for brands, publications and purpose-driven organisations.
Travel mapPhoto · illustrated placeholder
Photography.
by Michael Ainomugisha
Writing, editing and storytelling for organisations and publications.
Featured work.
Reporting, corporate storytelling, fiction and opinion, chosen from recent work.
Podcasts.
Sports analysis and conversation from the aMNPodcasts network, including This Is Basketball.
UCU Lady Canons Are Champions Again: How They Won the Ninth
Featuring 2bob SportsBlazers vs Oilers Game 1, U21 3×3 and U18 AfroBasket Preview
This Is BasketballUganda 3×3 Shine, Junior Silverbacks Impress and NBL Semi-Finals Heat Up
Featuring 2bob SportsPhotography.
Portraits, sport and street scenes from across Uganda.
Those pages age well. They do not expire.From "What if we did the boring things," January 2026
Ugandan journalist and communication professional with interests in news, sports, digital media, podcasting and human-centred storytelling.
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Hello, I'm Michael.
Ugandan journalist and communication professional with interests in news, sports, digital media, podcasting and human-centred storytelling.
Michael Ainomugisha, Kampala. Portrait to be replaced with a professional photograph.
I write for readers first: news, features and analysis that explain how people actually live. I have written for University World News, The Standard, UCU and New Vision, and I produce multimedia and podcast content.
Highlights
- Founder of aMNetwork
- Sports writer and reporter
- Podcast host and producer
- Digital content and social media creator
- Interests: journalism, football, basketball, podcasts, media innovation and storytelling
Words that move, stories that matter.The idea behind the work
Published in
University World NewsThe StandardNew VisionUCU
Services.
Writing, editing and content work for publications, companies and non-profits. Every project starts with a conversation about your audience.
Social media management
A steady content calendar, written posts and community replies across your channels.
Creative writing
Short fiction, essays and narrative pieces with a clear point of view.
Ghost writing
Articles, speeches and books that go out under your name.
Co-authoring
Shared authorship on reports, papers and long-form projects.
Report writing
Annual, programme and impact reports that people finish reading.
CSR writing
Community work told with the people at the centre of it.
Copyediting
Line edits for clarity, consistency and tone before you publish.
Photography
Portraits, events and documentary images for stories and reports.
How a project runs
Brief
We agree the audience, goal, length and deadline in a short call.
Draft
You receive a first draft with sources and questions flagged.
Revise
One consolidated round of feedback, then a clean second draft.
Deliver
Final files, images and captions ready to publish.
Have a project in mind?
Tell me what you're working on and when you need it. I'll reply with next steps.
Start a conversationPhotography.
Portraits, sport and street scenes from across Uganda. Click any image to view it larger.
Illustrated placeholders. Michael's own photographs will replace these at build.
Corporate storytelling.
Stories, reports and copy for organisations that want people to understand the work they do.
Case story
How Akutui is changing the story of children on the streets
Published by Uganda Partners
I have always loved working with the community. Even before I joined university, that desire was already in me.
Akutui, from the feature
What I write for organisations
From a single feature to a full annual report.
- CSR and community impact stories
- Annual, programme and impact reports
- Case studies for donors and partners
- Website and brand copy
- Speeches, op-eds and thought leadership
Your organisation's story is next.
Share what you'd like to communicate and who needs to hear it.
Request a proposalOpinion.
Essays on Kampala, politics, work and everyday life.
Latest essay
What if we did the boring things
This copy sits on a handmade hanging shelf in my room. I made it some time ago when my hands conceived with my brain for me to do a boring thing. Those pages age well. They do not expire.
January 20, 2026
Podcasts.
This Is Basketball is part of the aMNPodcasts network, also home to This Is Volleyball, Uganda, This Week, and The Michael Ainomugisha Podcast.
This Is Basketball
Finals, tactics and numbers from Uganda's basketball season.
The Michael Ainomugisha Podcast
Conversations on media, storytelling and life in Kampala.
This Is Volleyball, Uganda, This Week
A weekly look at the volleyball scene.
Latest episodes
UCU Lady Canons Are Champions Again: How They Won the Ninth (28:27)
After a five-game NBL Women's Final, UCU defeated JT Lady Jaguars 4–1 to claim their ninth championship. Avitus Ngabirano of 2bob Sports returns to break down the finals, the tactical battles, UCU's use of their bigs, and the impact of Martina Anyango.
Blazers vs Oilers Game 1, U21 3×3 and U18 AfroBasket Preview (20:20)
Game one of the series, plus a look at Uganda's youth 3×3 and AfroBasket squads.
Uganda 3×3 Shine, Junior Silverbacks Impress and NBL Semi-Finals Heat Up (39:05)
A round-up of Uganda's 3×3 results and the NBL semi-finals, featuring 2bob Sports.
Latest story
Corridor Questions…
You have not eaten all day. You walk into a restaurant. The cheapest meal costs exactly that. Do you keep your money and walk away, or do you spend it on someone you love and stay hungry?
Read on SubstackLet's talk.
Commission a story, book a call, or invite Michael onto a podcast. You'll get a reply by email.
Checking availability
Kampala local time: --:-- (EAT, UTC+3)
- ainomugishamichael64@gmail.com
- Phone
- (256) 7589-61491
- Location
- Kampala, Uganda, East Africa
- Working hours
- Monday to Friday, 7am to 5pm
Saturday and Sunday, 2pm to 5pm - Follow
Logo and brand kit.
An arch, the shape of a doorway, holds an M. The rust dot beneath it is the heart of the story: "…at the heart of it."
Michael Ainomugisha…at the heart of it.
Michael Ainomugisha…at the heart of it.
Michael Ainomugisha…at the heart of it.
Michael Ainomugisha…at the heart of it.
Mark alone for favicon, social avatar and stamps. Minimum size 16 px wide.
Palette
Cream#eae5de
Base, about 35%
Base, about 35%
Ink#17150d
Headlines, about 23%
Headlines, about 23%
Paper#fefefc
Cards, about 19%
Cards, about 19%
Olive slate#40483a
Footer, about 19%
Footer, about 19%
Tan#a08f7c
Dividers, about 4%
Dividers, about 4%
Rust#c4652a
Buttons and accents
Buttons and accents
Typography
Headlines: Young Serif
Words that move, stories that matter.
Body: Figtree
Ugandan journalist and communication professional with interests in news, sports, digital media, podcasting and human-centred storytelling.